How AI models get businesses wrong

Six kinds of finding that come up in our own runs. For each one: where it comes from, what helps against it, and where the options end.

• The model hands out a phone number that was never yours

  Where does a phone number come from that we never had?

• The model points to a website that is not yours

  Why does the answer send people to an address we do not own?

• The model quotes a price you never charged

  Why does the answer quote a price we never charged?

• The model credits you with a service you do not offer

  Why does the answer offer something we have never done?

• The model puts your business in the wrong city

  Why does the answer place our business somewhere else?

• The model has never heard of your business

  What does it mean when the answer knows nothing about us?